WELCOME

Hi, I’m Fara—a proud mom of three amazing kids and a lifelong lover of all things sparkling. My journey into the world of gems and jewelry began in the bustling Diamond District of New York City, where I first discovered the art, beauty, and storytelling hidden in every stone.When the world paused during the COVID pandemic and I was sent home from work, I found myself at a crossroads. Losing my job was tough, but it gave me the push to follow a dream I’d always held close: curating meaningful pieces of jewelry that connect people with beauty, memory, and craftsmanship.What started as a hobby—collecting and gifting jewelry—quickly blossomed into a full-blown passion. Today, I source some of the finest gemstones from around the globe, working hand-in-hand with skilled artisans to bring each piece to life. Every design I offer carries not just elegance, but intention—a celebration of resilience, individuality, and timeless connection.Thank you for letting me share a part of my story with you. I’m so glad you’re here